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What Is A Fair Marketing Test — Push ROI
Jun 3, 2022
Originally published at https://pushroi.com
When it comes to marketing, I’ve heard many people say they “tried [blank], and it didn’t work.” But most of the time, it seems a marketing channel went untested. Spending $150 on Google ads driving haphazardly chosen searchers to a website’s home page isn’t a fair test. So what constitutes a fair test in marketing?
To test anything, you must first define what is being tested. For a new marketing channel, this means framing what it is supposed to accomplish over a given time and budget. The components (time, budget, and accomplishment) must be reasonable. You cannot say make a million dollars in a week with a budget of $0.38.
