Why Google Search Sucks And A Tribute To Neil Gaiman

Searching, “who is Neil Gaiman”, or “list of the endless in the Neil Gaiman series” will likely give searchers the answers they seek. But ask with less specificity, incorrect information, and synonyms.

Mason Pelt
10 min readJan 31, 2023

Google grants access to information kings didn’t have 50 years before. I have consumed so much content, books, podcasts, movies, articles, songs, and possibly the Ph.D. thesis of a woman from Chesapeake. I cannot remember it all.

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Like most, I’ll occasionally use Google to find a specific but only half-recalled crumb of content. Increasingly I use services other than Google because Google sucks as a search engine. No, Grammarly, I don’t mean “Google search could be better.” Google search is worse than it was three years ago. [1]

People Google Search In Two Ways

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Mason Pelt

Work is https://pushroi.com. Go to https://www.masonpelt.com/link-tree/ for the newsletter. Articles are syndicated to maintain control over the work.